“A multi-pronged customer reference
strategy is more critical than ever in today’s competitive market. Voice of the
Customer has enabled our marketing team to deliver compelling and unbiased
multimedia-based reference content, which has quickly become a valued asset to
the sales organization. The INI Group understands the IT landscape and their
very high reference success rate is a testament to an efficient program model
as well as their professionalism interacting directly with our customer
base.”
-
Beth White, Vice President of Marketing, Data Domain
“I think the VoC interviews are fantastic! Each is full of great stuff from IT professionals that will definitely resonate with IT. I like the format, the length, the questions, & the pull quotes you chose. I find them to be very compelling and will be a really useful sales and reference marketing tool. Exactly what I was hoping for when we initiated this project.”
- Brett Goodwin, VP of Marketing, Verdiem
www.verdiem.com